Privacy policy

We are very pleased about your interest in our company. Data protection has a particularly high priority for the management of HYCYS Sports Performance GmbH. A use of the internet pages of HYCYS Sports Performance GmbH is basically possible without any indication of personal data. However, if a person concerned wishes to make use of special services of our company via our website, it may become necessary to process personal data. If it is necessary to process personal data and there is no legal basis for such processing, we generally obtain the consent of the person concerned.

The processing of personal data, for example the name, address, e-mail address or telephone number of a person concerned, is always carried out in accordance with the basic data protection regulation and in compliance with the country-specific data protection regulations applicable to HYCYS Sports Performance GmbH. By means of this data protection declaration our company would like to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, this data protection declaration informs concerned persons about the rights to which they are entitled.

HYCYS Sports Performance GmbH, that are responsible for processing, have implemented numerous technical and organizational measures to ensure that the personal data processed via this website is protected as completely as possible. Nevertheless, internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us by alternative means, e.g. by telephone.

1. Definitions

The data protection declaration of HYCYS Sports Performance GmbH is based on the terminology used by the European guidelines and ordinances when the General Data Protection Regulation (GDPR) was issued. Our data protection declaration is supposed to be easy to read and understand both for the public and for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this data protection declaration:

a) personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as “person concerned”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) person concerned

Person concerned means any identified or identifiable natural person whose personal data are processed by the controller.

c) processing

Processing is any operation or set of operations, performed upon personal data, whether or not by automatic means, such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, collection, use, disclosure by transmission, dissemination or other means of making them available, alignment or combination, restriction, erasure or destruction.

d) restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

e) profiling

Profiling is any automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects relating to that natural person’s job performance, economic situation, health, personal preferences, interests, reliability, conduct, location or change of location.

f) pseudonymization

Pseudonymization is the processing of personal data in such a way that the personal data can no longer be attributed to a specific person concerned without additional information, provided that this additional information is kept separately and is subject to technical and organizational measures which ensure that the personal data is not attributed to an identified or identifiable natural person.

g) controller or data controller

Controller or data controller shall mean the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or by the law of the member states, provision may be made for the controller or for the specific criteria for his or her designation in accordance with Union law or the law of the member states.

h) processor

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) recipient

The recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not it is a third party. However, authorities which may receive personal data in the course of a specific investigation, in accordance with Union or national law, shall not be considered as recipients.

j) third party

Third party means any natural or legal person, public authority, agency or body other than the person concerned, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorized to process the personal data.

k) consent

Consent shall mean any freely given specific and informed expression of the concerned person’s will in an informed and unequivocal manner, in the form of a declaration or other unequivocal affirmative act by which the person concerned signifies his or her consent to the processing of personal data relating to him or her.

2. Name and address of the controller

The person responsible within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is:

HYCYS Sports Performance GmbH

Gilgaustrasse 31

51149 Cologne

Germany

Phone: +49 221 999 887 10

E-mail: contact@hycys.de

Website: www.hycys.de

3. Name and address of the data protection officer

The data protection officer of the controller is

Bjoern Geesmann

HYCYS Sports Performance GmbH

Gilgaustrasse 31

51149 Cologne

Germany

Phone: +49 221 999 887 10

E-mail: contact@hycys.de

Website: www.hycys.de

Every person concerned can contact our data protection officer directly at any time with all questions and suggestions regarding data protection.

4. Cookies

The internet pages of HYCYS Sports Performance GmbH use cookies. Cookies are text files which are stored on a computer system via an internet browser.

Numerous webpages and servers use cookies. Many cookies contain a so-called cookie-ID. A cookie-ID is a unique identification of the cookie. It consists of a string of characters which can be used to assign webpages and servers to the specific web browser in which the cookie was stored. This enables the web pages and servers visited to distinguish the individual browser of the person concerned from other web browsers that contain other cookies. A specific web browser can be recognized and identified by means of the unique cookie ID.

By using cookies, HYCYS Sports Performance GmbH can provide users of this website with more user-friendly services that would not be possible without the setting of cookies.

By means of a cookie, the information and offers on our website can be optimized in the interest of the user. Cookies enable us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to enter his or her access data each time he or she visits the website, because this is done by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in the online shop. The online shop uses a cookie to remember the articles that a customer has placed in the virtual shopping cart.

The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting of the web browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via a web browser or other software programs. This is possible in all common web browsers. If the person concerned deactivates the setting of cookies in the web browser used, it is possible that not all functions of our website can be used to their full extent.

5. Collection of general data and information

The website of HYCYS Sports Performance GmbH collects a number of general data and information every time the website is accessed by a person concerned or by an automated system. These general data and information are stored in the log files of the server. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of an access to the web site, (6) an internet protocol address (IP address), (7) the web service provider of the accessing system and (8) other similar data and information which serve to prevent danger in the event of attacks on our information technology systems.

When using this general data and information, HYCYS Sports Performance GmbH does not draw any conclusions about the person concerned. This information is rather needed (1) to deliver the contents of our website correctly, (2) to optimize the contents of our website as well as the advertising for it, (3) to guarantee the permanent operability of our information technology systems and the technology of our website as well as (4) to provide law enforcement agencies in case of a cyberattack with the information necessary for prosecution. These anonymously collected data and information are therefore statistically evaluated by HYCYS Sports Performance GmbH on the one hand and also with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimum level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a person concerned.

6. Subscription to our newsletter

On the HYCYS Sports Performance GmbH website, users are given the opportunity to subscribe to our company newsletter. Which personal data is transmitted to the collector when ordering the newsletter can be seen from the input mask used for this purpose.

HYCYS Sports Performance GmbH informs their customers and business partners at regular intervals by means of a newsletter about company offers. The newsletter of our company can only be received by the person concerned if (1) the person concerned has a valid e-mail address and (2) the person concerned registers for the newsletter. For legal reasons, a confirmation e-mail will be sent to the e-mail address registered for the first time by a person concerned for the purpose of receiving the newsletter using the double opt-in procedure. This confirmation mail is used to check whether the owner of the e-mail address has authorized the receipt of the newsletter as a person concerned.

When registering for the newsletter, we also save the IP address assigned by the internet service provider (ISP) of the computer system used by the person concerned at the time of registration as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later date and therefore serves to provide legal protection for the data controller.

The personal data collected in the course of registering for the newsletter is used exclusively for sending our newsletter. In addition, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or for registration, as could be the case if there are changes to the newsletter offer or if technical conditions change. The personal data collected within the scope of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the person concerned at any time. The consent to the storage of personal data, which the person concerned has given us for the newsletter service, can be revoked at any time. For the purpose of revoking the consent, a corresponding link is included in every newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the data controller or to inform the data controller in another way.

7. Newsletter tracking

The newsletters of HYCYS Sports Performance GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in e-mails that are sent in HTML format to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns. By means of the embedded pixel code, HYCYS Sports Performance GmbH can identify whether and when an e-mail was opened by a person concerned and which links in the e-mail were called up by the person concerned.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the data controller in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the person concerned. This personal data is not passed on to third parties. Persons concerned are entitled to revoke the separate declaration of consent submitted in this regard via the double opt-in procedure at any time. After revocation, these personal data will be deleted by the data controller. HYCYS Sports Performance GmbH automatically interprets a cancellation of receipt of the newsletter as a revocation.

8. Possibility of contact via the website

Due to legal regulations, the website of HYCYS Sports Performance GmbH contains information that enables quick electronic contact to our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a person concerned contacts the data controller by e-mail or via a contact form, the personal data transmitted by the person concerned is automatically stored. Such personal data transmitted voluntarily by a person concerned to the controller are stored for the purposes of processing or contacting the person concernde. Such personal data shall not be disclosed to third parties.

9. Routine deletion and blocking of personal data

The controller shall process and store personal data relating to the data subject only for the time necessary to achieve the purpose of storage or where provided for by the European directive and regulatory authority or by any other law or regulation to which the controller is subject.

If the purpose of storage ceases to apply or if a storage period prescribed by the European directive and regulatory authority or any other competent legislator expires, the personal data will be blocked or deleted as a matter of routine and in accordance with the statutory provisions.

10. Rights of the data subject

a) right to confirmation

Every person concerned has the right granted by the European directive and regulatory authority to obtain confirmation from the controller as to whether personal data relating to him or her are being processed. If a person concerned wishes to exercise this right of confirmation, he or she may at any time contact an employee of the controller.

b) right of access

Any person affected by the processing of personal data has the right granted by the European directive and regulatory authority to obtain at any time and free of charge information on the personal data stored in relation to him or her and a copy thereof from the controller. Furthermore, the European directive and regulatory authority has granted the data subject access to the following information:

the purposes of processing
the categories of personal data processed
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular to recipients in third countries or to international organizations
if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
the existence of a right of rectification or erasure of personal data relating to them or of a right of objection to their processing by the controller
the existence of a right of appeal to a supervisory authority
if the personal data are not collected from the person concerned: all available information on the origin of the data
the existence of automated decision-making, including profiling, in accordance with Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved and the scope and intended impact of such processing on the person concerned

The person concerned shall also have the right to obtain information as to whether personal data have been transferred to a third country or to an international organization. If this is the case, the person concerned shall also have the right to obtain information on the appropriate safeguards in relation to the transfer.

If a person concerned wishes to exercise this right of access, he or she may at any time contact a member of the staff of the controller.

c) right of rectification

Every person concerned by the processing of personal data has the right, granted by the European directive and regulatory authority, to request the rectification without delay of inaccurate personal data concerning him or her. Furthermore, the person concerned shall have the right to request the completion of incomplete personal data, also by means of a supplementary declaration, having regard to the purposes of the processing.

If a person concerned wishes to exercise this right of rectification, he or she may at any time contact an employee of the controller.

d) right of erasure (right to be forgotten)

Any person affected by the processing of personal data has the right granted by the European directive and regulatory authority to obtain from the controller the immediate erasure of personal data relating to him/her, where one of the following reasons applies and provided that the processing is not necessary:

The personal data have been collected or otherwise processed for purposes for which they are no longer necessary.

The person concerned withdraws the consent on which the processing was based pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, and there is no other legal basis for the processing.

The person concerned lodges an objection to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate reasons for the processing, or the person concerned lodges an objection to the processing pursuant to Article 21(2) GDPR.

The personal data were processed unlawfully.

The deletion of the personal data is necessary to comply with a legal obligation under Union law or the law of the member states to which the controller is subject.

The personal data were collected in relation to information society services offered in accordance with Article 8 (1) GDPR.

If any of the above reasons apply and a person concerned wishes to have personal data stored by HYCYS Sports Performance GmbH deleted, he/she can contact an employee of the data controller at any time. The employee of HYCYS Sports Performance GmbH will ensure that the request for deletion is complied with immediately.

If the personal data has been made public by HYCYS Sports Performance GmbH and if our company is responsible for the data in accordance with Art. 17 Para. 1 GDPR, HYCYS Sports Performance GmbH will take reasonable measures, including technical measures, taking into account the available technology and implementation costs, to inform other data controllers who process the published personal data that the person concerned has requested that these other data controllers delete all links to this personal data or copies or replications of this personal data, unless the processing is necessary. The employee of HYCYS Sports Performance GmbH will make the necessary arrangements in individual cases.

e) right to restriction of processing

Any person affected by the processing of personal data has the right, granted by the European directive and regulatory authority, to request the controller to restrict the processing if one of the following conditions is met:

The accuracy of the personal data is contested by the person concerned for a period of time sufficient to enable the controller to verify the accuracy of the personal data.

The processing is unlawful, the person concerned refuses to have the personal data deleted and instead requests the restriction of the use of the personal data.

The controller no longer needs the personal data for the purposes of the processing, but the person concerned needs them in order to assert, exercise or defend legal claims.

The person concerned has lodged an objection to the processing in accordance with Article 21 (1) of the GDPR and it is not yet clear whether the legitimate reasons given by the controller outweigh those of the person concerned.

If one of the above-mentioned conditions is met and a person concerned wishes to request the restriction of personal data stored by HYCYS Sports Performance GmbH, he/she may contact an employee of the data controller at any time. The employee of HYCYS Sports Performance GmbH will initiate the restriction of the processing.

f) right to data portability

Every person concerned by the processing of personal data has the right granted by the European directive and regulatory authority to receive the personal data concerning him/her which have been provided by the person concerned to a controller in a structured, common and machine-readable format. He/she also has the right to have this data communicated to another controller without hindrance by the controller to whom the personal data has been made available, provided that the processing is based on the consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and that the processing is carried out by means of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, when exercising their right to data transferability in accordance with Art. 20(1) GDPR, the person concerned has the right to obtain that personal data be transferred directly from one controller to another controller, insofar as this is technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.

In order to assert the right to data transfer, the person concerned can contact an employee of HYCYS Sports Performance GmbH at any time.

g) right to object

Every person concerned by the processing of personal data has the right granted by the European directive and regulatory authority to object at any time, for reasons arising from his or her particular situation, to the processing of personal data concerning him or her that is carried out on the basis of Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.

In the event of an objection, HYCYS Sports Performance GmbH will no longer process the personal data unless we can prove compelling reasons for processing worthy of protection that outweigh the interests, rights and freedoms of the person concerned, or if the processing serves to assert, exercise or defend legal claims.

If HYCYS Sports Performance GmbH processes personal data in order to carry out direct advertising, the person concerned has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling, insofar as it is connected with such direct advertising. If the person concerned objects to HYCYS Sports Performance GmbH processing for the purposes of direct marketing, HYCYS Sports Performance GmbH will no longer process the personal data for these purposes.

In addition, the person concerned has the right to object, for reasons arising from his or her particular situation, to the processing of personal data concerning him or her that is carried out at HYCYS Sports Performance GmbH for scientific or historical research purposes or for statistical purposes in accordance with Art. 89(1) of GDPR, unless such processing is necessary for the performance of a task in the public interest.

In order to exercise the right to object, the person concerned may directly contact any employee of HYCYS Sports Performance GmbH or any other employee. The person concerned is also free to exercise his/her right of objection in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures involving technical specifications.

h) automated case-by-case decisions including profiling

Every person concerned by the processing of personal data has the right, as granted by the European directive and regulatory authority, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or significantly affects him or her in a similar way, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the person concerned and the controller, or (2) is authorized by Union or national legislation to which the controller is subject and that such legislation provides for adequate safeguards of the rights and freedoms and legitimate interests of the person concerned, or (3) is taken with the explicit consent of the person concerned.

If decision (1) is necessary for the conclusion or performance of a contract between the person concerned and the data controller or (2) is made with the explicit consent of the data subject, HYCYS Sports Performance GmbH shall take reasonable measures to safeguard the rights and freedoms and legitimate interests of the person concerned, including at least the right to obtain the intervention of a person from the data controller, to express his/her point of view and to challenge the decision.

If the person concerned wishes to exercise rights relating to automated decisions, he or she may at any time contact a member of the staff of the controller.

i) right to withdraw consent for data protection

Every person concerned by the processing of personal data has the right granted by the European directive and regulatory authority to revoke his or her consent to the processing of personal data at any time.

If the person concerned wishes to exercise his or her right to withdraw consent, he or she may at any time contact an employee of the controller.

11. Data protection in applications and in the application process

The controller collects and processes the personal data of applicants for the purpose of processing the application procedure. The processing may also be carried out by electronic means. This is particularly the case if an applicant submits the relevant application documents to the controller electronically, for example by e-mail or via a web form on the website. If the data controller concludes an employment contract with an applicant, the transmitted data is stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents shall be automatically deleted two months after notification of the rejection decision, unless deletion is contrary to any other legitimate interests of the controller. Other legitimate interests in this sense include, for example, a duty of proof in proceedings under the General Law on Equal Treatment.

12. Privacy policy on the use and application of Facebook

The data controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place operated on the internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the internet community to provide personal or company-related information. Facebook enables users of the social network to create private profiles, upload photos and network via friend requests, among other things.

The operating company of Facebook is Facebook, Inc. 1 Hacker Way, Menlo Park, CA 94025, USA. The controller responsible for processing personal data, if a person concerned lives outside the USA or Canada, is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the web browser on the information technology system of the person concerned is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins is available at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook is informed which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in to Facebook at the same time, Facebook recognizes which specific subpage of our website the person concerned is visiting each time the person concerned visits our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the person concerned. If the person concerned clicks one of the Facebook buttons integrated on our website, for example the “Like” button, or if the person concerned makes a comment, Facebook assigns this information to the person’s personal Facebook user account and stores this personal data.

Facebook receives information via the Facebook component that the person concerned has visited our website if the person concerned is logged in to Facebook at the same time when he or she accesses our website; this occurs regardless of whether the person concerned clicks on the Facebook component or not. If the person concerned does not want this information to be sent to Facebook, he or she can prevent it from being sent by logging out of his or her Facebook account before accessing our website.

The data policy published by Facebook which can be accessed at https://de-de.facebook.com/about/privacy/ provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the person concerned. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the person concerned to suppress data transfer to Facebook.

13. Privacy policy on the use and application of Google Analytics (with anonymization function)

The caller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the acquisition, collection and evaluation of data by means of the behavior of visitors to websites. Among other things, a web analysis service collects data about which website a person concerned came to a website from (so-called referrers), which sub-pages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a web page and for cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The data controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the internet connection of the person concerned is shortened by Google and made anonymous if the access to our web pages is from a member state of the European Union or from another state that is a party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Among other things, Google uses the data and information obtained to evaluate the use of our website in order to compile online reports for us which show the activities on our website and to provide further services in connection with the use of our website.

Google Analytics places a cookie on the information technology system of the person concerned. What cookies are was already explained above. Setting the cookie enables Google to analyze the use of our website. Each time one of the individual pages of this website, which is operated by the caller and on which a Google Analytics component has been integrated, is accessed, the web browser on the information technology system of the person concerned is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. In the course of this technical process, Google receives knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.

The cookie is used to store personal information, such as the time of access, the location from which access was made and the frequency of visits to our website by the person concerned. Each time our website is visited, this personal data, including the IP address of the internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The person concerned can prevent the setting of cookies by our website as described above at any time by means of a corresponding setting in the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the person concerned has the opportunity to object to the collection of data generated by Google Analytics and relating to the use of this website and the processing of such data by Google and to prevent such processing. For this purpose, the person concerned must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google to be an objection. If the concerned person’s information technology system is deleted, formatted or reinstalled at a later date, the person concerned must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person within his or her sphere of control, the browser add-on may be reinstalled or reactivated.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/.

14. Privacy policy on the use and application of Google AdWords

The data controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to display ads in Google’s search engine results as well as in the Google advertising network. Google AdWords allows an advertiser to specify pre-defined keywords that will cause an ad to appear in Google’s search engine results only when the user uses the search engine to retrieve a keyword relevant search result. In the Google advertising network, the ads are distributed to topic-relevant websites by means of an automatic algorithm and in accordance with the keywords previously defined.

The operating company of the Google AdWords services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search-engine results of the Google search engine and by displaying third-party advertising on our website.

If a person concerned visits our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the person concerned by Google. What cookies are was already explained above. A conversion cookie loses its validity after thirty days and does not serve to identify the person concerned. If the cookie has not expired, the conversion cookie will be used to determine whether certain sub-pages, for example the shopping basket of an online shop system, have been accessed on our website. The conversion cookie enables both us and Google to track whether a person who accessed our website via an AdWords ad bought something, i.e. whether he or she made or abandoned a purchase.

The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive any information from Google that could be used to identify the individual.

The conversion cookie is used to store personal information, such as the websites visited by the person concerned. Whenever our website is visited, personal data, including the IP address of the internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the web browser or other software programs.

Furthermore, the person concerned has the opportunity to object to interest-based advertising by Google. To do so, the person concerned must access www.google.de/settings/ads from each of the internet browsers he or she uses and make the desired settings there.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/

15. Privacy policy on the use and application of Instagram

The data controller integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to disseminate such data in other social networks.

The operating company of Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time a user accesses any of the individual pages of this website operated by the data controller and on which an Instagram component (Insta button) is integrated, the internet browser on the information technology system of the person concerned is automatically prompted by the relevant Instagram component to download a representation of the relevant component of Instagram. As part of this technical process, Instagram is informed about which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in at the same time at Instagram, Instagram recognizes which specific subpage the person concerned is visiting each time the person concerned calls up our website and for the entire duration of his or her stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the person concerned. If the person concerned clicks on one of the Instagram buttons integrated on our website, the data and information transferred with it is assigned to the personal Instagram user account of the person concerned and stored and processed by Instagram.

Instagram will receive information via the Instagram component that the person concerned has visited our website if the person concerned is logged in to Instagram at the same time when he or she accesses our website, regardless of whether the person concerned clicks on the Instagram component or not. If the person concerned does not wish to receive such information from Instagram, he/she can prevent the transmission by logging out of his/her Instagram account before accessing our website.

Further information and Instagram’s applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/

16. Privacy policy on the use and application of Twitter

The data controller integrated components of Twitter on this website. Twitter is a multilingual publicly accessible microblogging service where users can post and disseminate so-called tweets, i.e. short messages limited to 280 characters. These short messages can be accessed by anyone, including those who are not registered with Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow the tweets of a user. Furthermore, Twitter enables the addressing of a broad audience via hashtags, links or retweets.

Twitter is operated by Twitter, Inc. 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time the data subject accesses one of the individual pages of this website operated by the data controller and on which a Twitter component (Twitter button) is integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Twitter component to download a display of the corresponding Twitter component from Twitter. Further information on the Twitter buttons is available at https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter is informed which specific subpage of our website is visited by the person concerned. The purpose of integrating the Twitter component is to enable our users to further disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the person concerned is logged on to Twitter at the same time, Twitter will recognize which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the person concerned. If the person concerned clicks on one of the Twitter buttons integrated on our website, the data and information transmitted in this way is assigned to the personal Twitter user account of the person concerned and stored and processed by Twitter.

Twitter receives information via the Twitter component that the person concerned visited our website if the data subject is logged on to Twitter at the same time as accessing our website; this occurs regardless of whether the person concerned clicks on the Twitter component or not. If the person concerned does not want this information to be sent to Twitter, he or she can prevent it from being sent by logging out of his or her Twitter account before accessing our website.

The applicable data protection regulations of Twitter are available at https://twitter.com/privacy?lang=de

17. Privacy policy on the use and application of YouTube

The data controller integrated YouTube components into this website. YouTube is an internet video portal that allows video publishers to post video clips for free and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programs, but also music videos, trailers or videos created by users themselves can be accessed via the internet portal.

YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time the person concerned accesses one of the individual pages of this website, which is operated by the data controller and on which a YouTube component (YouTube video) is integrated, the web browser on the concerned person’s information technology system is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google are informed which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in to YouTube at the same time, YouTube recognizes which specific page of our website the person concerned is visiting by calling up a page containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned.

YouTube and Google will receive information through the YouTube component that the person concerned visited our website whenever the person concerned is logged on to YouTube at the same time that he or she visits our website, whether or not the person concerned clicks on a YouTube video. If the person concerned does not want this information to be sent to YouTube and Google, he or she can prevent it from being sent by logging out of his or her YouTube account before visiting our website.

The privacy policy published by YouTube, which is available at https://www.google.de/intl/de/policies/privacy/, provides information about the collection, processing and use of personal data by YouTube and Google.

18. Legal basis of the processing

Art. 6 I lit. a GDPR serves our company as a legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the person concerned is a party, as is the case, for example, with processing operations necessary for the supply of goods or the provision of another service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to processing operations which are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which makes it necessary to process personal data, for example to fulfil tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the person concerned or another natural person. This would be the case, for example, if a visitor to our company was injured and his or her name, age, health insurance details or other vital information had to be disclosed to a doctor, hospital or other third party. The processing would then be based on Art. 6 I lit. d GDPR. Finally, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations which are not covered by any of the above legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or of a third party, provided that the interests, fundamental rights and freedoms of the person concerned do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, they took the view that a legitimate interest could be assumed if the person concerned is a customer of the controller (recital 47, sentence 2 GDPR).

19. Legitimate interests in the processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit. f Erwägungsgrund 47 Satz 2, our legitimate interest is to carry out our business activities for the benefit of the well-being of all our employees and our shareholders.

20. Period for which the personal data are stored

The criterion for the storage period of personal data is the respective legal retention period. After expiry of this period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment of the contract or the initiation of a contract.

21. Legal or contractual provisions making the personal data available; necessity for the conclusion of the contract; obligation of the person concerned to provide the personal data; possible consequences of not providing the data

We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner). Sometimes it may be necessary for a contract to be concluded that a person concerned provides us with personal data, which must subsequently be processed by us. For example, the person concerned is obliged to provide us with personal data if our company concludes a contract with him/her. Failure to provide the personal data would mean that the contract with the person concerned could not be concluded. Before the person concerned makes personal data available, he or she must contact one of our employees. Our employee will inform the person concerned on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.

22. Existence of automated decision-making

As a responsible company, we avoid automatic decision making or profiling.

This privacy statement was created by the Privacy Statement Generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which conducts privacy audits, in cooperation with the media law firm WILDE BEUGER SOLMECKE.